For early man, physical activity was not competitive but instead a useful a necessary way to improve his understanding of nature and his influence on his surroundings.
In 2016 we have cycled more than 8,000 km during 6 months across all 20 regions of Italy. An adventure without time pressure or performance obsession, where the physical activity was part-of and not the ultimate goal. A way to contemplate nature and appreciate man made wonders. To communicate a healthy and active lifestyle and to promote respect for the environment and sustainable tourism.